As some of you know, I do quite a bit of creative consulting and brand strategizing.
It started 3 years ago, and I don’t promote it because it was not something I ever set out to do.
Rather, it was something that found me – smackdab in the middle of doing what I love – and I answered the call.
After all, much to my mother’s chagrin, I am not a business major. I am just a person who built the brand, and as strange as it sounds the brand just happens to be me. People took notice and started asking for help, and started PAYING me for it.
Yep. Not something I planned or had even attempted to manifest.
I am a creative, not a business person, I always thought.
It was a lovely lesson in avoiding labels, because labels can so easily be peeled off and applied elsewhere.
Recently, I had a growing experience when a friend asked if they could be a client and put me on retainer.
It made me very uncomfortable, so much so that I said I needed to take a day to think about it.
I mean, I love working with brands, charities and personalities, but a close friend who would pay me like they do?
But, then this friend put it beautifully, when addressing my initial hesitation with genuine confusion.
“Why does this make you uncomfortable? You are the best at what you do, and I want to hire the best. If not you, I’ll hire someone else, and why would I hire someone else when I have the budget to pay a friend who would do it better than anyone else?”
That made my decision MUCH easier.
And, it made me really get in touch with my hesitation, and where it stemmed from.
I realized that as confident as I have become as I’ve accrued years and experiences on this here planet and in this here Hollywood town, sometimes I question my value, even when I may not realize that is what I’m doing.
I find this particularly funny because I have no problem whatsoever letting others know what THEIR value is – so much so, that sometimes, I actually think my greatest strength is helping other people understand what their biggest value is on this earth.
Today, as I sat at a brunch meeting at Urth Cafe with a pr maven turned blossoming blogger, who was seeking some guidance and direction, I was reminded of this one area in which I am still growing, and learning…and, then I listened to my words to her as I said them.
“Know your worth. Don’t spend so much time trying to take care of everyone else, that you forget to take time for yourself. Sometimes, we involve ourselves in caring for others, so that we don’t have to be brave and do what we are most scared to do.”
As much as we all have a responsibility to care for one another, our utmost responsibility is to care for ourselves.
And, one way to care for yourself, Dawn McCoy (and you, dear reader) is by recognizing your talents and strengths, making them readily available for other people…and KNOWING YOUR WORTH.