Looking Back – How BeautyFrosting Was Born

BF Turns 2 Bloggiversary Party Co-Hosted by HomeGoods & Hope At Home - fashion illustration by Kara Endres of Sprinkles in Springs and cake by Magnolia Bakery - Photo by Takahiro Watanabe

When I started this little adventure called BeautyFrosting 2 years ago, I had no idea what I was doing. I had never written a blog. Actually, I had never even really read a blog! I mean they seemed like such a fad and, um, who had the time?
How BeautyFrosting came to be.
Then one day I found myself in Dallas sitting at our fave family spot, Mi Cocina, pondering the possibility of moving home from LA to Dallas. I was at the lowest point of my life having ended a 7-year relationship and having left my job that I’d had for years with Barbra Streisand as her personal shopper. I was down, depressed and my life wasn’t looking so beautiful.
I was searching for an answer and I found it while talking to my mom and one of my oldest, best friends – Kristin Merritt Liles. We were talking about beauty, baking and how much I love connecting with people and came up with the crazy idea of starting a place of positivity and light filled with all of the people and things I love so much. From that little, crazy nugget of an idea, BeautyFrosting was born.
Looking back, I realize that this one little leap of faith gave birth to so much. In the months following, I hit the ground running. I researched blogs that had similar aesthetics to my own, learned about the best ways to start a blog and would spend hours on Pinterest getting very clear about what exactly I wanted BeautyFrosting to be about.

Celebrating BF Turns 2 with dear friends - photo by Drunken Pixel

Introduce yourself to people, be kind and be clear about what you want.
Knowing what I know now, I realize that folks must have thought that I had some major cajones – or maybe they just thought I was naive. I was told repeatedly by brands and other bloggers that I was doing it all wrong – backwards even. I was building the brand and consulting the PR before the blog had even been written or made its online debut. But I was doing it my way and it just made sense to me. After all, why would anyone (brand, person or otherwise) want to work with me if they didn’t even know who I was? Yep, that’s where my southern sensibility comes in. Whether it seemed smart or not, pr agencies and brands that I still work with have told me since that they worked me simply because I seemed charming and honest. So there ya go, folks – charm and honesty are the way to go!
Work with the talented people you already have around you.
Rather than be yet another blog to hit the already-saturated market, I decided to spend 4 months sending emails and making phone calls to hundreds of pr agencies and brands. I decided to pool my brain trust of dear, talented and creative friends to create a blog on a budget that was literally less than $200.
I created a logo and branding template – that would shape the entire blog and brand – thanks to my talented best friend and former roommate, Vanessa York of Shindig Shoppe. After all, who could understand my aesthetic better than my best friend who had lived with me for 2 years? I asked my talented photographer friend, Amy Opoka, if she would take my profile photos for the site and she did an amazing job of executing my vision on a shoestring budget.
This early experience taught me how crucial it is to collaborate with the talents of those you know best. I learned to always ask because the worst that could happen is that they say no. By the way, no one ever said no.

With my BeautyFrosting logo and graphics goddess - and best friend - Vanessa York of Shindig Shoppe - photo by Drunken Pixel

Celebrate every milestone in life.
Ask my mom and she’ll tell you – I love celebrating and I love me a party. Even as a child, I would try to find reasons to celebrate every occasion. My Barbies were getting married? Let’s throw a wedding! I got an A on a test? Let’s have a tea party! I made the cheerleading squad? Let’s have a tex-mex party! So in true Dawn-fashion, I decided to throw a Cupcakes and Cocktails debut party here at my house to celebrate the debut of the blog before anyone had even seen it. Besides being a precious affair, we brought out the laptop and let friends and former coworkers get a sneak peek at what BeautyFrosting would be. I really think a lot of things got rolling because of the choice to celebrate this little milestone. And celebrating milestones is a great way to remember the gratitude every step along the way.

Celebrate the milestones - and little victories - along the way - Photo by Drunken Pixel

Most important lesson learned on this journey? Don’t be afraid to be a fool.
Was I fearful of starting a brand new chapter of my life? Hell, yes. But you get past the fear, accept that you may indeed be a fool and get past yourself. I asked pr companies to send samples before I even knew what that meant. I asked friends to devote hours of their time and because I believed in this so much, they believed in it and wanted to be part of it, as well. And I realized that it was more important to appear confident than it was to have 1 million readers. I have never been more proud of anything…and that’s coming from someone who was never raised to be proud. This blog has literally changed my life and I am so much better because of it.
Most Importantly…Thank YOU.
I know that I am nothing without all of you guys – my readers and social media followers – finding interest in what I write about, take pictures of and who I am. So, I want to thank each and every one of you who read this every day, like my pictures on Instagram and Facebook and tweet at me. (By the way, 2 years ago, I had no idea about what any of that was – that’s how much things can change in 2 years.) I have a feeling that the next 2 years will bring even more exciting change and I hope that you will be there for my journey every step of the way. You have made my hearts so full.

Cutting the cake and celebrating 2 years of BeautyFrosting - thanks to YOU!! Photo by Takahiro Watanabe

xoxo,
BF
BF Asks: What’s your favorite feature on BeautyFrosting? What would you like to see more of?

My Birthday Party 2013: Come As You Were…or WISH You Were In High School

The gang! Photos by Takahiro Watanabe Photography & Guerrero Photography

 

Oh, how I love me a theme party! I have one every year for my birthday and it always fills me with such joy. I mean what could be more fun than dressing up like someone – or something – else, being surrounded by friends, sipping champagne, eating delicious eats, polishing off some cake and dancing until the sun comes up? I’ll tell ya – not much. Previous birthday party themes of mine have included Dallas (the 80s show), 80s, 70s, Toddlers & Tiaras and more.

But this year’s had to have been my favorite thus far! I decided last year at my birthday that the theme would be “Come As You Were…or Wish You Were In High School.” So when I was home in Dallas in October, I broke out my Episcopal School of Dallas private school uniform (the skirt still fit! Yay!) and my cheerleading uniform (the top didn’t fit because I grabbed my JV uniform my mistake – oops!) and decided it was ON!

One of my best friends – and my former roomie and uber-talented BeautyFrosting graphic designer – Vanessa York of Shindig Shoppe designed the adorable invite drawing on the colors of my home, varsity lettering and, of course, pom-poms.

The oh-so-cute invitation designed by Vanessa York of Shindig Shoppe

 

Next, my dear hairstylist & friend, Robby LaRiviere, whipped my hair up into some pretty darned precious pigtails, I picked up some saddle shoes at Shelly’s Dance (my FAVE for costumes & alterations in LA!!!) and I donned Outfit #1. Oh, honey, you KNOW there was gonna be a wardrobe change!

THE FASHION

Outfit #1: My Episcopal School of Dallas uniform from 1996:

Donning my Episcopal School of Dallas original uniform! The fact that it still fit is cause alone for celebration! Photo by Guerrero Photography & Photobooth by Takahiro Watanabe Photography, Custom Tassel Garland by Studio Mucci

 

And with glasses, of course!

And I had to wear glasses for a few, of course! Glasses by Ivory Mason, Photo by Guerrero Photography & Photobooth by Takahiro Watanabe Photography, Tassel Garland by Studio Mucci

Outfit #2:
My Episcopal School of Dallas Cheerleading Uniform from 1993 (GO EAGLES!!!) – I grabbed by JV – and not my Varsity uniform – by mistake so Shelly’s had to let out the chest a bit. I was 15 when I last wore this one!

Donning my ESD Junior Varsity Cheerleading Uniform, American Apparel knee socks & saddle shoes from Shelly's; Photography by Guerrero Photography and Photobooth by Takahiro Watanabe Photography; Custom Tassel Garland by Studio Mucci

 THE DECOR

I love that my birthday is so close to Christmas because I can decorate my house for Christmas and let it serve as deco for my birthday party. With my Studio Mucci custom tassel garlands, Shabby Chic decorations, pastel lights and vintage finds from Uptown Country Home that I’ve bought over the years, I love creating a Whimsical Winter Wonderland. Add some wintry pink & blue balloons and my high school yearbooks and you’ve got a party!

The living room...

 

Kids love those balloons...

More deco...

THE LIBATIONS

I remember that Queer Eye For The Straight Guy said it best once. “The right cocktails keep your guests socially lubricated.” When you’re mixing together over 50 of your closest friends – some who know one another but many who don’t – you want to keep the cocktails flowing. I decided to keep it simple by supplying a wine bar. Lucky for me, One Hope Wine and Hope at Home were eager to help.

One Hope Wine tantalized my guests' tastebuds with 4 of their wine varietals and a signature cocktail that we'll be debuting on Thursday on Thirsty Thursday this week!

With a signature cocktail, BeautyFrosting’s Spiced Rum Apple Cider Mimosa (catch the recipe this Thursday on BF on Thirsty Thursday), Cabernet Sauvignon 2012, Pinot Noir 2011, Chardonnay 2012, Sauvignon Blanc 2012 and their new California Brut Sparkling Wine (All wines are $18.99), my guests were totally socially lubricated. Everyone raved about my wine selection from One Hope – and my bartender & party hostess, Kristin – but the California Brut Sparkling Wine was the first to go! People were literally asking me how they could get some One Hope of their own!

A bucket full of hope on ice! Photo by Guerrero Photography

But my favorite thing about One Hope - besides the way it tastes – is the charity component that makes them who they are. With every bottle of One Hope wine sold, an impact is made as 50% of  the proceeds goes to a variety of good causes including: AIDS, Alzheimers, Autism, Breast Cancer, Childhood Hunger, Veterans and more. I’ll be featuring One Hope every Thursday for the next 6 Thirsty Thursdays so you’ll see lots more of them – and the love I have for everything that they’re about!

THE NIBBLES

Well, we know I’m a foodie and I love to bake but, um, sometimes I can go overkill when it comes to my parties. For this one, I relied on a few of my party faves – such as Southern Shrimp Ball, Bandito Black Bean dip, L’il Smokies, Texas Ranch House Queso, Red Velvet Dip and Pistachio Thumbprint and Eggnog Thumbprint Cookies that are always a hit. And then I hit up Whole Foods for a veggie tray and Trader Joe’s for cheese, charcuterie and crackers.

The spread…a foodie's dream!

And then there was the cake…Oh my…

The cake by Hansen's Cakes

Hansen’s Cakes was responsible for this deliciousness. Marble cake with butterchip filling and buttercream frosting. I’m still dreaming of it but had to give all leftovers away!

THE PHOTOS

As a photographer’s daughter – and a blogger, of course – photos are super important to me. So I asked my friends, Takahiro Watanabe Photography and Guerrero Photography to help me out for the evening.
The DIY Photobooth with Takahiro that I literally just put outside against a stucco wall was a hit. That’s gonna have to be a whole other post because EVERYONE can do this and it was sooooo much fun!

Here are just a few of the 267 photos from the Photobooth. For more, check out the entire album of fun (complete with my house pics, food pics and more) at: Dawn’s Birthday 2013: Come As You Were…or Wish You Were in High School on Facebook (yep, I made it public for your perusal & enjoyment).

Photobooth fun! Photos by Takahiro Watanabe Photography & Guerrero Photography

 

Photobooth fun! Photos by Takahiro Watanabe Photography & Guerrero Photography

Photobooth fun! Photos by Takahiro Watanabe Photography & Guerrero Photography

hotobooth fun! Photos by Takahiro Watanabe Photography & Guerrero Photography

Another group shot by Guerrero Photography:

The gang! Photos by Takahiro Watanabe Photography & Guerrero Photography

Thank you to all of my friends who came, drank, ate, danced til 4 am, showered me with gifts & love and took pics with me all night long! It was a magical night I will always remember!

xoxo,
BF

BF Asks: How did you celebrate your birthday this year? 

 CREDITS

Wine & Cocktails by: One Hope Wine & Hope At Home

Blowout & Pigtails by: Robby LaRiviere

Photos by: Takahiro Watanabe Photography & Guerrero Photography

Tassel Garlands by: Studio Mucci

Party Set-up Assistant: Sarah of TaskRabbit

Bartender/Guest Hostess: Kristin of TaskRabbit

Cake: Hansen’s Cakes

Wardrobe Alterations & Shoes: Shelly’s Dance Supply