Hello, Reco! I’m loving this new app for book lovers like me on the go

Need to find a book to read that you'll actually love? Hello, Reco! #HelloReco

Need to find a book to read that you’ll actually love? Hello, Reco!

On Monday, I’m headed out on a 16-day trip with stops in 4 different cities…and I need good books to read.

If you’ve traveled at all this summer – or, at all, EVER – you can relate.

And, if you’re a regular reader or social media follower, there are 3 things you know I need to make me happy at the end of the day:

  • A glass of rich, red wine with dinner
  • A long, hot bath at the end of the day to wash the stress away, and
  • A good book I can read in the tub and fall asleep to in bed, still holding the book in my hand as I drift off to dreamland.

My new favorite app, Reco, helps me with that last requirement for happiness…especially when my calendar is jam-packed with travel! Created by book lovers for book lovers, Reco holds the belief that the “best book recommendations come from people you trust.”

(*Editor’s note: pronounced like “RECOmmendation”)

Reco has taken the recommendations of your favorite literary-fan friends and monthly book club fellows, and found a place for them all on the interweb, and most conveniently…on your phone.

I downloaded the app, loved it, and then contacted the co-founder of Reco – and EVP and strategy officer at Indigo – Krishna Nikhil to learn more about how they came up with this genius idea for the book lovers of the world, like me.

DAWN:            Krishna, as a book lover, I LOVE Reco! It is SO my jam. What inspired you to come up with it? I feel like I’ve been waiting my whole life for this!

NIKHIL:            Well, thank you! You know, the inspiration for us was really things that we’ve been hearing both as book sellers and from our customers: that there is really nothing better than receiving a recommendation for a book a friend has loved. That makes you want to read it, and then maybe after you read it, you also want to share that recommendation with someone else. And, personalized recommendation unquestionably makes the best book reading experience, and everyone acknowledges it, yet we all spend a little bit too much time, you know, browsing online and reading reviews from strangers or looking at bestseller lists. So, we wanted to find a way to really bring personalized book recommendations to people in an improved way so that people could just read better books all the time.

DAWN:            Well, I love that. And what was your background? How did you decide “I’m going to do an app for this?”

NIKHIL:            This – like so many startups – really began as something on the side. My full time role at Indigo is as our head book merchant. So I’ve got a team of book buyers. We’re the ones who pick the books that we’re going to feature, and do all of the things to make our bookstore amazing. And during the many conversations that we’ve had as a team and with our customers, we saw this opportunity to create something special.

DAWN:            Which is so important, because I think we know with apps, people –. We joke that if your app isn’t engaging, then you’re going to get apathy. So, putting the “app” in apathy.

NIKHIL:            I like that word! Our app is really about taking the stress away from your life and just being really easy to use and visually pleasing.

DAWN:            Okay, let’s get personal. What is your first memory of a reading experience with a book – a reading experience that still really resonates with you to this day?

NIKHIL:            The one that still stands out to this day is the Hardy Boys series. You know, I had an older brother as well, – like Frank and Joe Hardy – and I sort of always likened myself to the younger Hardy Boy. And, there was just a bit of competing with my brother to see who would get through these books and the entire series as quickly as possible. So, that still stands out to this day for me.

DAWN:            I so get that. Nancy Drew for girls like me! Now. What 5 books have inspired you that you think everyone should read – or at least have on their bookshelf? But, um, preferably reading!

NIKHIL:            These lists are so personal. On my list I have To Kill a Mockingbird (just an incredible all-time great classic), and The Alchemist by Paulo Coelho (a beautiful lyrical story that I feel like I can read every year). There’s a beautiful quote from that book – “It’s the possibility of a dream coming true that makes life interesting.” And you know, that’s a quote from that book that just stays with me. Another one that is very relevant to me is the Steve Jobs biography by Walter Isaacson – just a powerful story of a genius level creator that is so relevant for our time and anyone who inspires to be an entrepreneur. A more recent favorite Ta-Nehisi Coates’ Between the World and Me. I think so much of reading is about putting yourself in other people’s shoes and I think that in that book he puts you into the black male experience in the U.S. better than I think anyone has, and it’s so relevant to so much of what is happening right now. And then the final one – this one is a bit of a Canadian choice – but it’s The Orenda by Joseph Boyden – it’s a really visceral, powerful story about the founding of Canada. Takes place sort of in the 1700s/1800s and it’s told from multiple perspectives – not just the European voice but also the native Canadian one as well. And, “Orenda” means

DAWN:            Oooh. I love me some magic. What character from a book you most identify with?

NIKHIL:            That is a really hard one. Whenever I sort of read a spy novel, I try to identify with those characters, but I think – realistically – Aziz Ansari, in his book Modern Romance. I feel like there’s an Aziz Ansari inside of me wanting to break out.

DAWN:            What was the best gift you have received in book form?

NIKHIL:            For me, it was very recently getting to meet Phil Knight – the founder of Nike – who just wrote his memoir, autobiography, Shoe Dog. It is just such an incredible story about the founding journey of Nike –and, not the glitz and glamor part of Michael Jordan, Tiger Woods, Andre Agassi – but more about the, you know, a founder with a dream of inspiring more people to run and be athletes, and started this sneaker company from nothing. Getting to meet the man in real life and seeing what a humble, incredible person he is and having an inscribed copy of that book is a treasure

reading it then.

DAWN:            What is the best rec you’ve received through Reco as of now?

NIKHIL:            I think you can sometimes have these moments where you don’t realize there are these great books out there that your friends are reading and you want to be part of that conversation – and that’s done so well in other mediums. When you think about the Netflix effect — they release House of Cards [and] every single person is watching and talking about House of Cards. I can’t think of many books where that effect is the same. It’s true when a new Harry Potter book launches, its true when a Game of Thrones book launches. But it’s true of such a small number of books. And what I find Reco is creating in my own social network is a bit of that effect of all of my friends want to be reading the same book at the same time. Like we all went through this recently with a book called The Girls by Emma Cline. Not a book that I would actually normally gravitate to, but I saw so many Recos.

DAWN:            With your busy life, how do you make time to read?

NIKHIL:            I think more people need to read for entertainment and for a broad set of reasons versus a lot of people – and I think this is even more true of men – feel like, “Well, when I’m reading I’m going to read a business book or a biography.” People don’t sort of get into various genres and types of books in order to truly enjoy the reading experience, versus it sometimes feeling like work. During the week it is that last thing I do. It’s okay, I’ve gotten everything I need to get done and now I can enjoy this book for – it could be an hour, it could be 15 minutes – before going to sleep. But then there’s also that vacation reading experience where you’re sitting by a pool or on the beach and you just get to kind of soak in the book for a much longer period of time. It might be the one where you’re working but you’re on a plane and you have that time between take-off that you can read. So, for me there are so many different special moments with books that I think it’s amazing. I actually think books are probably the last place we can go to truly unplug and disconnect and as much as what we created is a mobile app and we want people using it on their iPhone, I also just value so much that moment with a book where you’re a bit distraction-free.

DAWN:            Yeah. Yeah. I think that’s very true. I always say to readers and social media followers that, you know, some people say “I don’t have time to read” and I’m like well, what I do, even if its 10 minutes, I think it’s important to have a ritual with a book. And I personally can’t read on Kindle. I have to have books because if not I will drop it in the tub as I’m taking a bath.

NIKHIL:            Well, what all the research is telling us is that reading real physical books is better for you in that you retain the plot better, you sleep better when you read a physical book versus an e-book. I think there was just a study I saw today that reading extends your life by two years, and it was a Yale study. There’s also so much on the importance of literary that how it has both health and sleep benefits. All those things.

DAWN:            Something to remember, something to remember! Fun question: If you could go back in a time machine, what advice would you give your 15-year-old self?

NIKHIL:            I’m pretty sure my 15-year-old self would not take any advice from me. I think it would just be follow your passion. I think I’ve had lots of different things that I’ve done in my career and education. You know, I started my education as an engineer. That wasn’t really passion-driven. That was, you know, new immigrant to Canada, my parents basically said you’re doing something science and tech. And so engineering it was. But, you know, I also think the journey is what is important and all of those things that I’ve done to date are kind of what got me here. Yeah. Follow your passion. And then it’s about really looking ahead to the amazing possibilities.

DAWN:            Oh, absolutely. How would you like to see people using Reco?

NIKHIL:            What we have found is that the most important thing at the start is to follow a few people. It’s a little like Facebook or Instagram where if you’re not following a good number of people then you’re not getting interesting enough Recos into your feed. And so what you’ll see right when you join is a list of people who we think are making some of the best all-around recommendations, and then also some people that are handpicked for you based on what you selected as your interests are. So if you selected when you join up, “I’m interested in celebrities, self-help and art” then the app will show you users who share those interests so you can follow them. So, right out off the bat if you follow eight to ten people your experience on Reco is for sure going to be better; you’re going to get some really interesting books in your feed, and then you can decide whether you want to add more people or unfollow some. So, that’s the number one thing. The second one is to put some recos out in the world and there’s two ways to do that. One is to say you love this book, share it with a short little blurb, and the other way is to create a list. So, we’ve had a lot of people creating the five best books to read this summer. It’s another way to get onto the platform and share and engage and, you know, it is like any social media platform. You get out of it what you put into it.

DAWN:             It has been SO good dining and dishing with you, Krishna. And, well, I’d better go…because it looks like I’ve got some reading to do!

*This is a sponsored post in collaboration with Reco. While products or compensation were provided, the words and opinions are all my own. I never post about something I don’t believe in 100%. That’s just not who I am. Thank you, Reco, for letting me – an avid book lover – try out and promote your joy of reading-inspiring app.

Putting on my power suit…

Standing in my power…finally.

Standing in my power…finally.

Today, as I dressed in this “power suit” for a day of meetings, I was reminded that it is International Women’s Day.
I find it charmingly ironic that is also my father’s 76th birthday.
Not exactly the biggest advocate of feminism, this man who would be the first man I was to meet on this journey here on earth, was a larger-than-life personality, often described as taking up all the space in a room, always full of ideas…and my first symbol of what power was.
And, I was born into this world, stamped by a likeness to my father…and I despised it.
His power and self-assuredness at all costs scared me.
I looked like him.
I talked a lot like him.
I had a flair for dramatic delivery like him.
I was a lover of music like him.
I was strong like him.
I was a people person like him.
I liked being the center of attention like him.
And it all frightened me.
Our longtime family friends will remember how tears would stream down my face, and my bottom lip would pout out in protest, when people would tell me at age 3 that I looked just like my father.
Because there was nothing worse to me than that.
I was scared of him.
I was scared to be like him.
And, while many argued that I got the best parts of him, not a morsel of it did I want.
Recalling my protesting pout now, I realize that it wasn’t just because of a fear of my father, but more so…a fear of myself.
No, I wanted to be like my mother – unassumingly beautiful, soft, smart, ladylike, shy, and demure.
And, alas, I was none of these things.
I am most definitely not demure.
I am strong,
I am brave,
I’m a survivor,
I’m an inspirer,
I’m a creator.
But, demure?
No. That’s not my lot in this life.
That’s best left for someone else to be – a girl, perhaps, who has yet to learn her purpose, or a woman who recognizes – and embraces – that demureness is HER strength…her power.
Now, I see that perhaps my mom has gained some of my strength.
While I never learned her knack for knowing when to speak, or how to be shy and demure, perhaps something even more pivotal happened. Perhaps with my birth, my mom learned how to stand in her own power.
And, I have come to stand proudly in my inherited personal power, strength,  dynamism and “too-muchness”.
I now thank both God – and, my dad – for these traits, and I thank years of experiences for giving me the realization that these are indeed gifts, and not the curses I always deemed them to be.
And, after 38 years of being scared of my own power, I now can wear a power suit, and feel right at home.
Here’s to all women worldwide not only standing in their power, but embracing it…and maybe even stepping into a power suit every now and then.


Know your worth.

Know your worth.

As some of you know, I do quite a bit of creative consulting and brand strategizing.

It started 3 years ago, and I don’t promote it because it was not something I ever set out to do.
Rather, it was something that found me – smackdab in the middle of doing what I love – and I answered the call.
After all, much to my mother’s chagrin, I am not a business major. I am just a person who built the brand, and as strange as it sounds the brand just happens to be me. People took notice and started asking for help, and started PAYING me for it.
Yep. Not something I planned or had even attempted to manifest.
I am a creative, not a business person, I always thought.
It was a lovely lesson in avoiding labels, because labels can so easily be peeled off and applied elsewhere.
Recently, I had a growing experience when a friend asked if they could be a client and put me on retainer.
Eeek. 🙈
It made me very uncomfortable, so much so that I said I needed to take a day to think about it.
I mean, I love working with brands, charities and personalities, but a close friend who would pay me like they do?
But, then this friend put it beautifully, when addressing my initial hesitation with genuine confusion.
“Why does this make you uncomfortable? You are the best at what you do, and I want to hire the best. If not you, I’ll hire someone else, and why would I hire someone else when I have the budget to pay a friend who would do it better than anyone else?”
That made my decision MUCH easier.
And, it made me really get in touch with my hesitation, and where it stemmed from.
I realized that as confident as I have become as I’ve accrued years and experiences on this here planet and in this here Hollywood town, sometimes I question my value, even when I may not realize that is what I’m doing.
I find this particularly funny because I have no problem whatsoever letting others know what THEIR value is – so much so, that sometimes, I actually think my greatest strength is helping other people understand what their biggest value is on this earth.
Today, as I sat at a brunch meeting at Urth Cafe with a pr maven turned blossoming blogger, who was seeking some guidance and direction, I was reminded of this one area in which I am still growing, and learning…and, then I listened to my words to her as I said them.
“Know your worth. Don’t spend so much time trying to take care of everyone else, that you forget to take time for yourself. Sometimes, we involve ourselves in caring for others, so that we don’t have to be brave and do what we are most scared to do.”
Wow. WOW.
As much as we all have a responsibility to care for one another, our utmost responsibility is to care for ourselves.
And, one way to care for yourself, Dawn McCoy (and you, dear reader) is by recognizing your talents and strengths, making them readily available for other people…and KNOWING YOUR WORTH.

One Final Flowery Paper For Pat Conroy

One Final Flowery Paper For Pat Conroy
by Dawn McCoy

Pat Conroy on the greatest gift...

Pat Conroy on the greatest gift…

It’s raining tonight in Los Angeles, and I can’t help but be reminded of my belief as a child that anytime it rained, God must be crying.
It seemed like it rained for every funeral I ever attended until I was in high school.

I read my first Pat Conroy book in 8th grade.
My big brother loved Pat Conroy, and had referenced a pivotal line from The Lords of Discipline in his high school commencement address:
7 years later, I would base my own commencement address around the same quote, dutifully paying homage to both my beloved big brother whom I had failed at trying to be, and to the author who inspired me all along the way in that failed process.

Pat Conroy so permeated my literary, intellectual and emotional growth and experience as a teenager that in 9th grade, Mrs. Mrozek suggested that I read other authors because my writing tended to follow suit in Conroy’s voice in that it was utterly, deliciously – and sometimes, terribly – flowery.
Her note on many of my papers was simply: “Avoid corn.”

I did not.

Flowery writing would be my saving grace in graduating high school, getting into college, and graduating college in 3.5 years.
It would also be the basis of my career in Los Angeles: understanding the power of words and the emotions they can invoke, when delivered honestly and beautifully, with a little nod to prose, poetry and alliteration.

I thank Pat Conroy for that.

I also thank Pat Conroy for writing about his fractured family, suffering from mental illness, abuse, addiction…and southern heritage.
He dutifully detailed all of the beautiful ups and downs, and dramas and traumas, with little judgment or hindsight…but with plenty of honesty and heart.
He made me feel less alone by communicating that even in the craziest of families, the underlying current that keeps everyone together truly is love.

I have often compared my own father to the father character in Conroy’s “The Great Santini,” and I suppose I always will. The patriarch in that book resonated with me in ways few other characters in fiction have managed to do, probably because he was a fictional character based on a nonfictional man. In fact, he was based on Pat’s father – so specifically so – that his mother famously took the book as evidence to the judge in her divorce case against Pat’s father, years later.

As I sit here tonight, heartbroken, I ask myself why I mourn so deeply for this man.
After all, I didn’t know him apart from the home he maintained on my bookcase.
Well, part of me mourns because when we’re given that frequently asked parlor question, “Who would you invite – living or dead – to your dream dinner party?” Pat was always my first answer. I honestly thought that one day I would make it happen, and we would sit there swapping southern tragic tales of foiled families over our recipes for shrimp’n’grits, peach cobbler and sweet tea.

I also mourn because he has been such a constant in my life.
Years after reading all of his books, some twice, I would find myself working for Barbra Streisand, who directed and starred in the adaptation of Pat’s “The Prince Of Tides.” I remember standing in her laundry room, looking up a phone number in her address book, when I spotted Pat’s phone number.
I can finally admit that I called the number, heard his voice, and then hung up like a giddy schoolgirl.

Much like family, he has just always been a part of my story.
And, now his story has come to an end.

Here’s what I learn from this…as I’ve learned before, and I pray I won’t learn again.
Don’t wait.
Reach out to people.
Tell them why you appreciate them. What their work has meant to you. What they mean to you.
Let them know their value to you and your world.
And do it all, without expecting nothing in return.

I will never forgive myself for not sending a single letter to my favorite author to thank him for what he has given me.
So, please don’t make that mistake.

Thank you, Pat, for showing me that while we are the product of our parents, it doesn’t mean that we have to walk the same paths as our parents.
Their stories are not our stories.
And our futures have little to do with the past, unless we give the past that kind of control.
You are the best teacher I ever had.

“I find happy an elusive word, but I do feel something good going on.” (Pat Conroy)

Grammys 2016: Kickin’ It With Clive & Cover Girl

Most little girls grow up, dreaming of becoming a princess or something…but, me?

A girl and her dream come true

A girl and her dream come true

I grew up, dreaming of award shows and living the Hollywood life.

Cover Girl made a dream come true for me, thanks to a memorable evening - and a memorable look, with these delicious products!

Cover Girl made a dream come true for me, thanks to a memorable evening – and a memorable look, with these delicious products!

Well, dream granted!!!

Never have I been reminded of that dream coming true more than when I was asked to attend a behind-the-scenes look of The Grammys with Cover Girl and attend the annual Clive Davis pre-Grammys gala at The Beverly Hilton, the night before the big event.

While I would attend The Grammys and an after-party with friends the following afternoon, my pre-Grammys party was strong on Sunday, thanks to my friends at Cover Girl.

My Cover Girl Grammys glam experience started with a behind-the-scenes tour of Staples Center, where The Grammys would be held the following day.

Getting a behind-the-scenes sneak peek  of The Grammys

Getting a behind-the-scenes sneak peek of The Grammys

We walked the red carpet, saw Kendrick Lamar rehearse for a bit, and rode up the “escalator to heaven” where winners go to the press room after they win their Grammy(s).

It was a once-in-a-lifetime opportunity. And, the day just got better and better.

To prepare for Clive’s party, Cover Girl sent over the Glam Squad to do my makeup and get me all dolled up with some of their prettiest products.

Clad in black for Clive's party

Clad in black for Clive’s party ℅ ABS by Allen Schwartz

I wanted my makeup to be as fun as I felt (hey, ABS by Allen Schwartz deep plunging neckline!), and wanted to channel a little bit of that little Dawn who used to dream of such a magical day, back while  was singing in chapel in my school days.

Award season-Sandra Bullock was my inspiration

Award season-Sandra Bullock was my inspiration

Look I was going for? Award-season Sandra Bullock. After all, my first Hollywood job was being her stand-in in Miss Congeniality in Austin, so it only makes sense that my dream would come full circle, in FULL color!

Cover Girl Oh Sugar lip balm in Sprinkle is as SWEET as it sounds!

Cover Girl Oh Sugar lip balm in Sprinkle is as SWEET as it sounds!

So, we stuck with a perfect, perky pink lip with Cover Girl Colorlicious Oh Sugar! Vitamin Infused Balm in Sprinkle, dewy, glowing skin thanks to Cover Girl TruBLEND Liquid Makeup foundation, a pop of natural color on the cheeks with Cover Girl TruBLEND Blush in Medium Rose, defined eyes with Cover Girl TruNaked Eyeshadow Palette in Roses, and lots of lashes, thanks to Cover Girl Plumpify Lash Blast Pro.

The best part? Each of these products is $10 or under!!!

That evening, I attended what was – quite honestly – the best event of my life: the Clive Davis pre-Grammys Gala.

I sat at the table with Cover Girl, Procter & Gamble and three other influencers who were as over the moon to be there as I was.

My place at the table at the Clive Davis Pre-Grammys Gala at The Beverly Hilton

My place at the table at the Clive Davis Pre-Grammys Gala at The Beverly Hilton

So, with all of the events I get to attend, why was this one so special?

Well, here’s but a small selection of some of the artists who performed: Dave Grohl, Beck, Barry Manilow, Melissa Etheridge, Fetty Wap, Earth Wind and Fire, Adam Lambert, Jack Antonoff of Fun, Andra Day, Elle King, Meghan Trainor, Chicago, and the piece de resistance…CARLY SIMON! Yes, you heard me.


She sang “You’re So Vain,” and the whole room of wall-to-wall celebrities were dancing and singing right along with me.

It was one of those life-making moments I shall never forget.

I was happily surprised after the 6-hour gala to see that my makeup hadn’t budged a bit, so I decided to do the whole makeup routine again for The Grammys the following evening, when I attended with my friends, Mike & Aphrodite Camello. Changing it up a bit from straight strands to beach-waved locks, I was going for an Emmylou Harris meets Loretta Lynn country vibe to celebrate all of my friends in from Nashville who were nominated.

On my way to The Grammys!

On my way to The Grammys! Dress ℅ Eliza J

Afterwards, I hung out at The Mavericks’ after party at Velvet Margarita with my Grammy-nominated friends,  The Mavericks

Post-Grammys-partying with The Mavericks

Post-Grammys-partying with The Mavericks

and one of my dearest friends, director Trey Fanjoy (who also happens to be not only an award-winning video director herself for Blake Shelton, Miranda Lambert and Taylor Swift, but also the wife of Eddie Perez, the guitarist for The Mavericks.

With my Nashville sister and dear friend, video director Trey Fanjoy at The Mavericks' post-Grammys party

With my Nashville sister and dear friend, video director Trey Fanjoy at The Mavericks’ post-Grammys party

And, while my Cover Girl makeup lasted beautifully and flawlessly all night long…

Thank you, Cover Girl, for a Grammys look that lasted!

Thank you, Cover Girl, for a Grammys look that lasted!

after 4 days of non-stop going and glamming, it was time for this girl to say good night.

Good night, Grammys! This girl was happily exhausted.

Good night, Grammys! This girl was happily exhausted.

‘Til next year, Grammys.
Can’t wait to do it all over again, Cover Girl.



A Case Of The Mondays

Anyone else got a case of the Mondays?

A case of the Mondays.

A case of the Mondays.

We sure do.
It’s a no-makeup, no-dry-your-hair, New York Yankees-baseball cap-kinda day.
Got some work to do, some voiceover auditions, lunch with dear friends, and some Bachelor in the evening.
As I always say, Monday is my weekend.


See What’s Possible…with Neutrogena

“Because ‘beautiful’ is the ability to look in the mirror and BELIEVE that anything is possible.”

I love everything that Neutrogena's #SeeWhatsPossible campaign is about

I love everything that Neutrogena’s #SeeWhatsPossible campaign is about

I love the Oscars. I always have and I always will.

Because, to me, the Academy Awards are all about dreams coming true and memories being made.

When I watch them, I dream a bit bigger and have a bit more hope that my dreams will come true.

So, when I heard about Neutrogena’s new, powerful Neutrogena See What’s Possible” campaign, that will be making its broadcast debut at the 88th Academy Awards tomorrow, Sunday Feb. 28 (7 p.m. ET/4 p.m. PT on ABC) I knew I had to be a part of it.

See, I know it’s my job on this planet to encourage people to live lives they love, to empower people to realize that their unique differences are what will make their dreams come true, and to help women feel their most beautiful, simply by being their most authentic selves.

Through thousands of hours meeting with women around the world, Neutrogena uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams.

Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena See What’s Possible.”


Voiced by Brand Ambassador and creative consultant Kerry Washington, the inspiring ad features real women following their passions and finding their purpose.

The empowering video brings to life the brand’s point of view on beauty, namely what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible.

Neutrogena Brand Ambassadors including Kerry Washington, Jennifer Garner and Julie Bowen, and beauty vloggers from seven countries will share words of encouragement in the brand’s first global digital video series.

Here in the United States, the brand has forged a partnership with Girls Inc. – an organization I’m a big fan of – whose mission is to inspire all girls to be strong, smart, and bold.

Find your inspiration by viewing the campaign on the brand’s “Neutrogena See What’s Possible” website and Neutrogena YouTube channel, and discover inspirational content on the brand’s Facebook, Instagram and Twitter channels.

You can also join the conversation by sharing your own personal stories and words of encouragement, and use those to empower other women across social media by using the hashtag #SeeWhatsPossible.

I also don’t think it’s an accident at all that I’m posting this video right before I go speak to 100 teen girls about living a life they love. Not an accident, at all.

We need more of this in the world, please.

For more information, visit here.

*This is a sponsored post by Neutrogena. While products or compensation were provided, the words and opinions are all my own. I never post about something I don’t believe in 100%. That’s just not who I am. Thank you, Neutrogena, for letting me be a partner in this powerful campaign.

A Delightful Day With Dove

I have been a big fan of Dove for as long as I can remember.
Not only do they make products that both work – and work within everyone’s budget – but they also are big supporters of women looking and feeling their best, while appreciating the differences that make them unique.
Now, that’s a brand I can stand beside.

Dove: a brand I can stand beside

Dove: a brand I can stand beside

Recently, I had the honor of spending a whole day with Dove. And, I have to be honest with you guys – it was one of those events where I feel very lucky to be doing what I do.

Before I got to join my fellow “Trendsetters” for a day of Dove fun, I had a few other events to hit first. Thankfully, Dove had sent me their Beauty Finish Dry Spray Deodorant to keep me fresh and dry throughout the day.

All of the delicious scents you can discover with Dove's Dry Spray Deodorant Sprays

All of the delicious scents you can discover with Dove’s Dry Spray Deodorant Sprays

My best discovery about this deodorant? Um, it’s magical.


You can spray it on and immediately put on your prettiest fashion pieces, with zero residue ruining your look.

And, that’s exactly what I did. Nothing – nada – on my Joie silk blouse and Rebecca Taylor vest.

Staying dry all day long with Dove Dry Spray Deodorant

Staying dry all day long with Dove Dry Spray Deodorant

As for Dove Day?

Well, we started the day with a ladies lunch at Viviane, one of my favorite brunch spots in town.

Catching up with my bud, Alexis Wolfer of The Beauty Bean at Viviane.

Catching up with my bud, Alexis Wolfer of The Beauty Bean at Viviane.

I had time o catch up with my peers – who are  more friends than “coworkers” in this industry – and discuss our picks for fashion and beauty trends. My picks? For fashion – Easter pastel hues, faux fur and pops of gold, and for beauty – shimmering eyes, dewy skin and glossy nude and baby pink lips.

Dessert, Dove Dry Spray Deodorant (in my fave, Beauty Finish),  my picks for beauty and fashion trends and a glass of bubbly, of course...

Dessert, Dove Dry Spray Deodorant (in my fave, Beauty Finish), my picks for beauty and fashion trends and a glass of bubbly, of course…

Next, we were off to my neighborhood nail salon, where everybody knows your name: Enamel Diction.

Having too much fun at Enamel Diction

Having too much fun at Enamel Diction

Famous for their fabulous nail art, they are equally known for their oh-so-cool ColorAstrology sessions with Rose Theodora.

Can you say FUN!??! And, verrrry enlightening.

A ColorAstrology chart by Rose Theodora at Enamel Diction (not mine - but a friend's)

A ColorAstrology chart by Rose Theodora at Enamel Diction (not mine – but a friend’s)

After supplying Rose with my date of birth, time of birth and city of birth, she gave me my whole chart, along with all of my power colors. For me, she suggested flirty pastel pinks and soft lavenders to open up my romantic possibilities, because while everything else seems to be in my favor, my love life might want to perk up a bit.


She told me to steer clear of red, because while it’s a power color, it also can frighten off suitors. Oh! Point taken. Lilacy pink it is!

Bring on the romance! Rose Theodora of Enamel Diction says that pastels shades will welcome love into my life! Ooh la la!

Bring on the romance! Rose Theodora of Enamel Diction says that pastels shades will welcome love into my life! Ooh la la!

Before we headed off to our next stop, we experienced the full fragrance variety of Dove Dry Spray Deodorants by doing a bit of a bell jar test. Rose had also written down on our chart which deodorant scent would appeal to our senses best, based on our ColorAstrology chart. SO fun!

Smelling the rainbow of Dove Dry Spray Deodorants

Smelling the rainbow of Dove Dry Spray Deodorants

Lastly, we headed over to Satine Boutique, where we had a mini shopping spree. Little sets of accessories were all grouped together on a table, and we each got to pick which one suited our style best…kind of the same way, we got to pick our Dove Dry Spray Deodorants!

Matching sets at Satine. Here's the set I chose!

Matching sets at Satine. Here’s the set I chose!

After a dream of a day, I was off to two more events that evening. And, honest to God, Dove kept me dry all night long. No wonder since it promises 48-hour protection! It’s now a staple on my dressing table, and it is a life-saver!

Dawn Do: Try Dove Dry Spray Deodorant to feel secure that your clothes stay dry and you feel fresh and confident!

What a delightful day with Dove!

What a delightful day with Dove!



Monday In A Nutshell

M O N D A Y. I N. A. N U T S H E L L.

Monday in a nutshell… *poncho by Sloane Rouge

Monday in a nutshell…
*poncho by Sloane Rouge


Anybody feeling like Miss Ellie today?

If so, perhaps try perking up your perspective.

Rather than viewing Monday as the end of your weekend, view Monday as the start of what might be the greatest week of your life: a week packed with possibilities, a week open to opportunities, and a week bursting with beginnings.

This week is a gift just for you.

So, unwrap it!

Only you can determine how it’s going to shape up.

And, if you begin today to set out to live a life that you truly love, you will begin to love the weekdays just as much as you love the weekends. Yep. REALLY.

So, how will you begin to design a life you love this week?

Poncho: Sloane Rouge

Haters Gonna Hate? Ashton Kutcher and I aren’t having it.

Haters Gonna Hate? Well, I'm not gonna have it.

Haters Gonna Hate? Well, I’m not gonna have it.

H A T E R S. G O N N A. H A T E? well, I’m not havin’ it. ✋

And, neither is Ashton Kutcher.

Thanks so much, Ashton, for featuring the #KissAndMakeup anti-bullying campaign with Bystander Revolution &  Tarte Cosmetics – and the small part I play in it – on your Aplus site and social media channels today.

Taking a stand against cyberbullying and cruelty is a no-brainier for me, and many of you out there. But, that’s not the case across the board, unfortunately.

Ironically enough – and, basically proving the point of the whole campaign – there are negative, bully-style comments below the picture on Ashton’s Facebook page. 😒

When will it stop?

When we MAKE it stop.

Tell your friends.

Teach your children.

Share with your teachers.

Send love when you can to those who need it.

Defend those who are defenseless.

And, take a stand.

Yes, even if it’s just on social media.

Especially on social media.

The power of social media is just that: POWER.

It can remind people that there are people behind the pictures. While it’s true that haters are gonna hate, it’s also true that that hate is usually rooted in something much deeper and much darker.

I truly believe that if we drown all that hate in loads of love, those haters aren’t gonna be hatin’ for long. Love is just too powerful a potion for them not to drink. 🙌