This is how it’s done. Today, I received this gorgeous Inslee Haynes illustrated calendar from Christina Zilber of Jouer Cosmetics. As lovely as it was, what was even lovelier was the gracious, heart-filled, handwritten thank you note that accompanied it.
In this industry, I have seen firsthand how successful small businesses can be, and it just makes my heart skip a beat when those small business achieve big victories.
Because I know how much hard work goes into it.
When I am being interviewed or serving as a panelist, one of the most popular questions I get is “How can I make my small business a success when it comes to social media and publicity?”
I always say that the relationships you build with editors, bloggers, tastemakers and celebrities can make all of the difference in the world, when it comes to turning that small business into a big success.
This is an example of how to do just that.
Do like Christina – be beautiful (inside and out), be gracious and be grateful.
We feel it tenfold and want to see you succeed.
Now, I’m off to try that “sneak chic peek” of the new Jouer Luminizing Liquid Highlighting pen!
p.s. I’m gonna have to hang that calendar over my new desk in February!
BF Asks: What do you think turns a small biz into a big success?