Hello, Reco! I’m loving this new app for book lovers like me on the go

Need to find a book to read that you'll actually love? Hello, Reco! #HelloReco

Need to find a book to read that you’ll actually love? Hello, Reco!
#HelloReco

On Monday, I’m headed out on a 16-day trip with stops in 4 different cities…and I need good books to read.

If you’ve traveled at all this summer – or, at all, EVER – you can relate.

And, if you’re a regular reader or social media follower, there are 3 things you know I need to make me happy at the end of the day:

  • A glass of rich, red wine with dinner
  • A long, hot bath at the end of the day to wash the stress away, and
  • A good book I can read in the tub and fall asleep to in bed, still holding the book in my hand as I drift off to dreamland.

My new favorite app, Reco, helps me with that last requirement for happiness…especially when my calendar is jam-packed with travel! Created by book lovers for book lovers, Reco holds the belief that the “best book recommendations come from people you trust.”

(*Editor’s note: pronounced like “RECOmmendation”)

Reco has taken the recommendations of your favorite literary-fan friends and monthly book club fellows, and found a place for them all on the interweb, and most conveniently…on your phone.

I downloaded the app, loved it, and then contacted the co-founder of Reco – and EVP and strategy officer at Indigo – Krishna Nikhil to learn more about how they came up with this genius idea for the book lovers of the world, like me.

DAWN:            Krishna, as a book lover, I LOVE Reco! It is SO my jam. What inspired you to come up with it? I feel like I’ve been waiting my whole life for this!

NIKHIL:            Well, thank you! You know, the inspiration for us was really things that we’ve been hearing both as book sellers and from our customers: that there is really nothing better than receiving a recommendation for a book a friend has loved. That makes you want to read it, and then maybe after you read it, you also want to share that recommendation with someone else. And, personalized recommendation unquestionably makes the best book reading experience, and everyone acknowledges it, yet we all spend a little bit too much time, you know, browsing online and reading reviews from strangers or looking at bestseller lists. So, we wanted to find a way to really bring personalized book recommendations to people in an improved way so that people could just read better books all the time.

DAWN:            Well, I love that. And what was your background? How did you decide “I’m going to do an app for this?”

NIKHIL:            This – like so many startups – really began as something on the side. My full time role at Indigo is as our head book merchant. So I’ve got a team of book buyers. We’re the ones who pick the books that we’re going to feature, and do all of the things to make our bookstore amazing. And during the many conversations that we’ve had as a team and with our customers, we saw this opportunity to create something special.

DAWN:            Which is so important, because I think we know with apps, people –. We joke that if your app isn’t engaging, then you’re going to get apathy. So, putting the “app” in apathy.

NIKHIL:            I like that word! Our app is really about taking the stress away from your life and just being really easy to use and visually pleasing.

DAWN:            Okay, let’s get personal. What is your first memory of a reading experience with a book – a reading experience that still really resonates with you to this day?

NIKHIL:            The one that still stands out to this day is the Hardy Boys series. You know, I had an older brother as well, – like Frank and Joe Hardy – and I sort of always likened myself to the younger Hardy Boy. And, there was just a bit of competing with my brother to see who would get through these books and the entire series as quickly as possible. So, that still stands out to this day for me.

DAWN:            I so get that. Nancy Drew for girls like me! Now. What 5 books have inspired you that you think everyone should read – or at least have on their bookshelf? But, um, preferably reading!

NIKHIL:            These lists are so personal. On my list I have To Kill a Mockingbird (just an incredible all-time great classic), and The Alchemist by Paulo Coelho (a beautiful lyrical story that I feel like I can read every year). There’s a beautiful quote from that book – “It’s the possibility of a dream coming true that makes life interesting.” And you know, that’s a quote from that book that just stays with me. Another one that is very relevant to me is the Steve Jobs biography by Walter Isaacson – just a powerful story of a genius level creator that is so relevant for our time and anyone who inspires to be an entrepreneur. A more recent favorite Ta-Nehisi Coates’ Between the World and Me. I think so much of reading is about putting yourself in other people’s shoes and I think that in that book he puts you into the black male experience in the U.S. better than I think anyone has, and it’s so relevant to so much of what is happening right now. And then the final one – this one is a bit of a Canadian choice – but it’s The Orenda by Joseph Boyden – it’s a really visceral, powerful story about the founding of Canada. Takes place sort of in the 1700s/1800s and it’s told from multiple perspectives – not just the European voice but also the native Canadian one as well. And, “Orenda” means

DAWN:            Oooh. I love me some magic. What character from a book you most identify with?

NIKHIL:            That is a really hard one. Whenever I sort of read a spy novel, I try to identify with those characters, but I think – realistically – Aziz Ansari, in his book Modern Romance. I feel like there’s an Aziz Ansari inside of me wanting to break out.

DAWN:            What was the best gift you have received in book form?

NIKHIL:            For me, it was very recently getting to meet Phil Knight – the founder of Nike – who just wrote his memoir, autobiography, Shoe Dog. It is just such an incredible story about the founding journey of Nike –and, not the glitz and glamor part of Michael Jordan, Tiger Woods, Andre Agassi – but more about the, you know, a founder with a dream of inspiring more people to run and be athletes, and started this sneaker company from nothing. Getting to meet the man in real life and seeing what a humble, incredible person he is and having an inscribed copy of that book is a treasure

reading it then.

DAWN:            What is the best rec you’ve received through Reco as of now?

NIKHIL:            I think you can sometimes have these moments where you don’t realize there are these great books out there that your friends are reading and you want to be part of that conversation – and that’s done so well in other mediums. When you think about the Netflix effect — they release House of Cards [and] every single person is watching and talking about House of Cards. I can’t think of many books where that effect is the same. It’s true when a new Harry Potter book launches, its true when a Game of Thrones book launches. But it’s true of such a small number of books. And what I find Reco is creating in my own social network is a bit of that effect of all of my friends want to be reading the same book at the same time. Like we all went through this recently with a book called The Girls by Emma Cline. Not a book that I would actually normally gravitate to, but I saw so many Recos.

DAWN:            With your busy life, how do you make time to read?

NIKHIL:            I think more people need to read for entertainment and for a broad set of reasons versus a lot of people – and I think this is even more true of men – feel like, “Well, when I’m reading I’m going to read a business book or a biography.” People don’t sort of get into various genres and types of books in order to truly enjoy the reading experience, versus it sometimes feeling like work. During the week it is that last thing I do. It’s okay, I’ve gotten everything I need to get done and now I can enjoy this book for – it could be an hour, it could be 15 minutes – before going to sleep. But then there’s also that vacation reading experience where you’re sitting by a pool or on the beach and you just get to kind of soak in the book for a much longer period of time. It might be the one where you’re working but you’re on a plane and you have that time between take-off that you can read. So, for me there are so many different special moments with books that I think it’s amazing. I actually think books are probably the last place we can go to truly unplug and disconnect and as much as what we created is a mobile app and we want people using it on their iPhone, I also just value so much that moment with a book where you’re a bit distraction-free.

DAWN:            Yeah. Yeah. I think that’s very true. I always say to readers and social media followers that, you know, some people say “I don’t have time to read” and I’m like well, what I do, even if its 10 minutes, I think it’s important to have a ritual with a book. And I personally can’t read on Kindle. I have to have books because if not I will drop it in the tub as I’m taking a bath.

NIKHIL:            Well, what all the research is telling us is that reading real physical books is better for you in that you retain the plot better, you sleep better when you read a physical book versus an e-book. I think there was just a study I saw today that reading extends your life by two years, and it was a Yale study. There’s also so much on the importance of literary that how it has both health and sleep benefits. All those things.

DAWN:            Something to remember, something to remember! Fun question: If you could go back in a time machine, what advice would you give your 15-year-old self?

NIKHIL:            I’m pretty sure my 15-year-old self would not take any advice from me. I think it would just be follow your passion. I think I’ve had lots of different things that I’ve done in my career and education. You know, I started my education as an engineer. That wasn’t really passion-driven. That was, you know, new immigrant to Canada, my parents basically said you’re doing something science and tech. And so engineering it was. But, you know, I also think the journey is what is important and all of those things that I’ve done to date are kind of what got me here. Yeah. Follow your passion. And then it’s about really looking ahead to the amazing possibilities.

DAWN:            Oh, absolutely. How would you like to see people using Reco?

NIKHIL:            What we have found is that the most important thing at the start is to follow a few people. It’s a little like Facebook or Instagram where if you’re not following a good number of people then you’re not getting interesting enough Recos into your feed. And so what you’ll see right when you join is a list of people who we think are making some of the best all-around recommendations, and then also some people that are handpicked for you based on what you selected as your interests are. So if you selected when you join up, “I’m interested in celebrities, self-help and art” then the app will show you users who share those interests so you can follow them. So, right out off the bat if you follow eight to ten people your experience on Reco is for sure going to be better; you’re going to get some really interesting books in your feed, and then you can decide whether you want to add more people or unfollow some. So, that’s the number one thing. The second one is to put some recos out in the world and there’s two ways to do that. One is to say you love this book, share it with a short little blurb, and the other way is to create a list. So, we’ve had a lot of people creating the five best books to read this summer. It’s another way to get onto the platform and share and engage and, you know, it is like any social media platform. You get out of it what you put into it.

DAWN:             It has been SO good dining and dishing with you, Krishna. And, well, I’d better go…because it looks like I’ve got some reading to do!

*This is a sponsored post in collaboration with Reco. While products or compensation were provided, the words and opinions are all my own. I never post about something I don’t believe in 100%. That’s just not who I am. Thank you, Reco, for letting me – an avid book lover – try out and promote your joy of reading-inspiring app.

Grammys 2016: Kickin’ It With Clive & Cover Girl

Most little girls grow up, dreaming of becoming a princess or something…but, me?

A girl and her dream come true

A girl and her dream come true

I grew up, dreaming of award shows and living the Hollywood life.

Cover Girl made a dream come true for me, thanks to a memorable evening - and a memorable look, with these delicious products!

Cover Girl made a dream come true for me, thanks to a memorable evening – and a memorable look, with these delicious products!

Well, dream granted!!!

Never have I been reminded of that dream coming true more than when I was asked to attend a behind-the-scenes look of The Grammys with Cover Girl and attend the annual Clive Davis pre-Grammys gala at The Beverly Hilton, the night before the big event.

While I would attend The Grammys and an after-party with friends the following afternoon, my pre-Grammys party was strong on Sunday, thanks to my friends at Cover Girl.

My Cover Girl Grammys glam experience started with a behind-the-scenes tour of Staples Center, where The Grammys would be held the following day.

Getting a behind-the-scenes sneak peek  of The Grammys

Getting a behind-the-scenes sneak peek of The Grammys

We walked the red carpet, saw Kendrick Lamar rehearse for a bit, and rode up the “escalator to heaven” where winners go to the press room after they win their Grammy(s).

It was a once-in-a-lifetime opportunity. And, the day just got better and better.

To prepare for Clive’s party, Cover Girl sent over the Glam Squad to do my makeup and get me all dolled up with some of their prettiest products.

Clad in black for Clive's party

Clad in black for Clive’s party ℅ ABS by Allen Schwartz

I wanted my makeup to be as fun as I felt (hey, ABS by Allen Schwartz deep plunging neckline!), and wanted to channel a little bit of that little Dawn who used to dream of such a magical day, back while  was singing in chapel in my school days.

Award season-Sandra Bullock was my inspiration

Award season-Sandra Bullock was my inspiration

Look I was going for? Award-season Sandra Bullock. After all, my first Hollywood job was being her stand-in in Miss Congeniality in Austin, so it only makes sense that my dream would come full circle, in FULL color!

Cover Girl Oh Sugar lip balm in Sprinkle is as SWEET as it sounds!

Cover Girl Oh Sugar lip balm in Sprinkle is as SWEET as it sounds!

So, we stuck with a perfect, perky pink lip with Cover Girl Colorlicious Oh Sugar! Vitamin Infused Balm in Sprinkle, dewy, glowing skin thanks to Cover Girl TruBLEND Liquid Makeup foundation, a pop of natural color on the cheeks with Cover Girl TruBLEND Blush in Medium Rose, defined eyes with Cover Girl TruNaked Eyeshadow Palette in Roses, and lots of lashes, thanks to Cover Girl Plumpify Lash Blast Pro.

The best part? Each of these products is $10 or under!!!

That evening, I attended what was – quite honestly – the best event of my life: the Clive Davis pre-Grammys Gala.

I sat at the table with Cover Girl, Procter & Gamble and three other influencers who were as over the moon to be there as I was.

My place at the table at the Clive Davis Pre-Grammys Gala at The Beverly Hilton

My place at the table at the Clive Davis Pre-Grammys Gala at The Beverly Hilton

So, with all of the events I get to attend, why was this one so special?

Well, here’s but a small selection of some of the artists who performed: Dave Grohl, Beck, Barry Manilow, Melissa Etheridge, Fetty Wap, Earth Wind and Fire, Adam Lambert, Jack Antonoff of Fun, Andra Day, Elle King, Meghan Trainor, Chicago, and the piece de resistance…CARLY SIMON! Yes, you heard me.

CARLY. SIMON.

She sang “You’re So Vain,” and the whole room of wall-to-wall celebrities were dancing and singing right along with me.

It was one of those life-making moments I shall never forget.

I was happily surprised after the 6-hour gala to see that my makeup hadn’t budged a bit, so I decided to do the whole makeup routine again for The Grammys the following evening, when I attended with my friends, Mike & Aphrodite Camello. Changing it up a bit from straight strands to beach-waved locks, I was going for an Emmylou Harris meets Loretta Lynn country vibe to celebrate all of my friends in from Nashville who were nominated.

On my way to The Grammys!

On my way to The Grammys! Dress ℅ Eliza J

Afterwards, I hung out at The Mavericks’ after party at Velvet Margarita with my Grammy-nominated friends,  The Mavericks

Post-Grammys-partying with The Mavericks

Post-Grammys-partying with The Mavericks

and one of my dearest friends, director Trey Fanjoy (who also happens to be not only an award-winning video director herself for Blake Shelton, Miranda Lambert and Taylor Swift, but also the wife of Eddie Perez, the guitarist for The Mavericks.

With my Nashville sister and dear friend, video director Trey Fanjoy at The Mavericks' post-Grammys party

With my Nashville sister and dear friend, video director Trey Fanjoy at The Mavericks’ post-Grammys party

And, while my Cover Girl makeup lasted beautifully and flawlessly all night long…

Thank you, Cover Girl, for a Grammys look that lasted!

Thank you, Cover Girl, for a Grammys look that lasted!

after 4 days of non-stop going and glamming, it was time for this girl to say good night.

Good night, Grammys! This girl was happily exhausted.

Good night, Grammys! This girl was happily exhausted.

‘Til next year, Grammys.
Can’t wait to do it all over again, Cover Girl.

 

xoxo,
Dawn

A Case Of The Mondays

Anyone else got a case of the Mondays?

A case of the Mondays.

A case of the Mondays.

We sure do.
It’s a no-makeup, no-dry-your-hair, New York Yankees-baseball cap-kinda day.
Got some work to do, some voiceover auditions, lunch with dear friends, and some Bachelor in the evening.
As I always say, Monday is my weekend.

 

Chomping at the bit to tell ya…but I can’t

Can't wait to #KissAndMakeup with y'all!

Can’t wait to #KissAndMakeup with y’all!

I am licking my lips and chomping at the bit to tell you guys about this caring campaign I’m teaming up on with Tarte Cosmetics & ByStander Revolution to help fight cyber-bullying. 🙌

But, for now, I must be patient.

Tomorrow, I’ll be sharing how YOU can get involved in making a big, heart-filled difference in this world with something as simple as a little “kiss!”

Stay tuned…

💋💋💋 #KissAndMakeup

Friday Friendspiration: Alexandra Anderson Conrad

I talk a lot about these things:

Living a life you love.

Finding your bliss.

Pursuing your passion.

Carving out time for creativity.

Today’s Friday Friendspiration honoree is actually doing all of that.

In fact, this whole new column of Friday Friendspiration was INSPIRED by her.

Her name is Alexandra Anderson Conrad.

Friday Friendspiration: Alexandra Anderson Conrad

Friday Friendspiration: Alexandra Anderson Conrad

Back in April, I remember us sitting on a picnic bench at our friend Katie’s baby shower, and Alex telling me that she was inspired by the creative life I lead, and how she’d like to live a more creative life, as well. She was a new mom, a physician anesthesiologist, and she just wanted to expand her creative outlets a little. So, I think I told her about one of my favorite books, The Artist’s Way, and I sent her a little good energy.

Well, the story didn’t end there.

On Instagram, I started seeing her post more and more of her drawings of her creative little creatures. And, then when the new year began, I saw that she had started an Instagram account, @MCcreatures, reserved as an online home for her creatures and artistic expression.

Well, hello there, @MCCreatures!

Well, hello there, @MCCreatures!

I was floored.

She did it. And, not just because of something I said, but it turns out that Alex’s creative spirit is surrounded by creative people, and there is nothing better for a creative soul than that.

Here’s the takeaway: If Alex can do it, leading a busy life as a career woman, healer, mom and wife, so can you.

Alex: The doctor in action. Scrubs and all.

Alex: The doctor in action. Scrubs and all.

Here’s a little Friday Friendspiration for you, to help you do just that.

The Friendspirer: Alexandra Anderson Conrad

A little about your life: I live in Los Angeles with my husband, our sweet dog, and our one year old son. My husband is a musician and editor, so I am constantly exposed to his creative process and support. My baby and dog are rad too.

A bit about your career: I am a physician anesthesiologist. For the most part I love my career because it fits some very different aspects of my personality. It gives me my adrenaline fix, it allows me to be SUPER organized and precise, it allows me to connect with people and provide comfort, it lets me really get into a zone and focus, and my hair never has to look good (because it never does).  I am empathetic to a fault, which makes me good at what I do but it also makes it pretty difficult emotionally. I also have anxiety that I can channel well with this line of work- you want your anesthesiologist to worry about and be prepared for anything! Worrying about others lets me escape my so-called problems. It always gives me perspective.

Carving out time for creativity: I have always had a desire to create; to be a part of that big dialogue. My creativity was pretty squashed for many years with studying, emotional ups and downs, and bad relationships. I also have to compartmentalize a whole lot of feelings and thoughts, as well as creativity, in order to function emotionally as a doctor. I’m easing back into it. I am able to use my creativity in my interactions with patients and colleagues under intense circumstances. I have recently come to recognize this as a creative process.

Creative support and inspiration: As far as making things, it really started up when I was pregnant with my son (now 12 months). I felt this enormous pressure to work things out and achieve some clarity while shaping a human. I also needed to relieve my stress and anxiety about the pregnancy (I am a worrier) and satisfy a new level of creative energy. It felt very important to me to reconnect with my creative voice and artistic side before becoming a mother. I wanted to get back in touch with my wonder and weirdness, for him. I want to be able to meet him in the world of fantasy and play. So I started drawing. I started making stamps and prints. I started painting. I started writing. My husband has been really supportive and encouraging on my little reentry. He always reminds me to just enjoy the process, as I tend to fixate on goals and judge myself. He always has words of wisdom with regard to the creative process that help me to relax a little and just let things happen, instead of spiraling out trying to figure out what my end game is or whether I am wasting my time.

What's NOT a waste of time? THIS guy.

What’s NOT a waste of time? THIS guy.

Your creations: I have gotten really into drawing little creatures. It started when I was pregnant, wanting to make cool black and white art for my baby’s nursery. Then I sort of realized that I was putting my anxiety and whatever else into these little critters. I have a lot of stored emotions from both my job and motherhood, and it’s good to get them out in a positive way.

Creative discipline: I try to just draw one thing a day, or write one thing a day. If it sucks, I just try to see it as an off day. I try to ask myself if it made me feel better. I also love Instagram, because it’s true that a picture (and a brief caption) are worth a thousand words. It’s a good creative outlet when pressed for time!

What goes on inside that mind? Guess you'll just have to check out Alex's Instagram account, @MCCreatures, to find out!

What goes on inside that mind? Guess you’ll just have to check out Alex’s Instagram account, @MCCreatures, to find out!

Alex’s 5 Friendspiration Revelations: I am inspired by everything! The tricky thing for me is allowing myself to be inspired instead of envious or discouraged. I constantly have to remind myself is there is room for everyone’s creative contributions, even mine.

1) I was really inspired by Elizabeth Gilbert Big Magic Podcast episode with Brene Brown, especially when they talked about how unused creativity is not benign. Wow is that ever true. I also love listening to Ira Glass talk about The Gap. That is very encouraging!

2) I am tremendously inspired by my amazing husband who is so diligently creative it’s disgusting. Also, as an editor he has such a knack for story and getting to the important stuff. I’ve learned so much from his process, and his advice.

3) I am endlessly inspired by my amazing friends. I have really lucked out in that department. The women I know just blow my mind. Everyone is so open, supportive, hilarious, calming and brilliant. Where do I even begin? There are physicians, actors, writers, musicians, photographers, parents and just all around incredible humans. I have managed to surround myself with really genuinely great people.

4) I am inspired by my son!!!! Watching a baby’s mind be blown by the minutiae of the world is absolutely wonderful. I want to be on his level. Read the piece by Jason Lautenschleger about “How to Create Like A Baby”! That sums it up.

5) I love to be weird, aka, normal. I love to normalize being normal, especially in the glossy perfection of social media. I love to be real and connect with people. I think that is a big driving force. If I can reach one person with a silly drawing I made when I was freaking out about something, that is some real healing.

Alex being weird, aka, normal.

Alex being weird, aka, normal.

Thanks for the friendspiration, Alex. If we inspire one person today, we have done our job.

*Follow, and watch Alex’s creative journey, at @MCCreatures on Instagram, where you’ll see more little guys like this one.

Check out @MCCreatures for more of these guys!

Check out @MCCreatures for more of these guys!

xoxo,
Dawn

This is 38: I’m loving…Revive Light Therapy Anti-Aging Treatment

Not ready for Botox, fillers or any invasive stuff? Me neither!! Not yet. I am 38 years old, and I’m darn proud of it.

I, Dawn McCoy, am 38 years old, and have had no botox, fillers or any of that stuff. However, I have used the Revive Light Therapy Anti-Aging Treatment at home!

I, Dawn McCoy, am 38 years old, and have had no botox, fillers or any of that stuff. However, I have used the Revive Light Therapy Anti-Aging Treatment at home!

These are 2 unretouched, unfiltered photos of me – one with no makeup (fresh-faced in the morning) and one with red carpet-ready makeup, both taken the same day of the Miss Golden Globes lunch.

People are always asking how I take care of my skin.

The answer? As consistently and non-invasively as possible.

For instance, I added I’ve Revive Light Therapy Anti-Aging Treatment ($169, on right in picture above) into my skincare regimen 2 1/2 months ago, and just a little light every day has made one big difference.

With regular use of this little “light gun,” I’ve noticed fewer lines, more of a glow, and a plumpness to my skin, that I am loving!

How do I use it?

I wash and pat dry my face, sit on the couch and turn on the tv, turn on the device, and place it over each area where I want to see results for about 3 minutes each. That’s it! Just, make sure you sit near a wall plug!

In under 15 minutes about 3-5 days/ week, I see results that make it a product I’m dying to share with you guys! #GameChanger

I’M LOVING: Estee Lauder Double Wear All-Day Glow BB Moisture Makeup

All-day Glow? More like All-Day GORGEOUS!!!

I love this new little secret potion of mine SO much that I even made a video! Check it out:

A BB cream that wears all-day long, imparts a healthy glow AND gives you SPF 30? “We’ll see about that,” I cynically said to myself as I tried my new Estee Lauder Double Wear All-Day Glow BB Moisture Makeup ($38) on for size for a big Oscars party, here in LA. And, see I did! Here are all the ways I know my latest secret potion can work for you.

 

Partytime: Double Wear BB made me feel like a star for entertainment’s biggest night of the year – The Oscars! From snapping selfies in the limo, to walking the red carpet, my skin glowed, without a smidgeon of shine in sight. I was in awe of how flawless my skin looked in photos from the early afternoon red carpet to the late night party pics!

My latest secret potion? Estee Lauder Double Wear All Day Glow BB Moisture Makeup

Dependable & Multi-tasks just like us! Double Wear Makeup is dependable, just like you. It won’t move, won’t run and won’t rub off. It brightens, smoothes and perfects my skin tone, all while offering that SPF 30 protection we all need everyday in our busy lives. A makeup that multitasks like I do? Yes, please.

Side shot. Flawless coverage. Gorgeous jewelry. Color me a happy girl.

Glowing on with Leeza Gibbons and Estee Lauder Double Wear All-Day Glow BB Moisture Makeup

 

As Lionel Richie once sang, All Night Long: With just a small amount, I was left with lightweight coverage and glowing skin, that lasted all day & night, from 1 pm ’til midnight. It brightened my skin, while also making it look flawless and smooth. Double wear, you say? I think it might be more of a double agent!

All-night long: Estee Lauder Double Wear All-Day Glow BB Moisture Makeup

Hey, Brides! It can give you that glow you’re looking for, without getting shiny or greasy. NO bride, bridesmaid or wedding guest wants that! On your wedding day, you should be your most beautiful version of yourself. It’s that simple. This makeup helps you do just that.

No-Blues Traveler: Estee Lauder Double Wear All-Day Glow BB is perfect for the traveler who wants to look polished and put together, without looking made up. Think of it as the makeup that Audrey Hepburn or Grace Kelly would have worn on their world travels. You get the light, natural coverage, while also getting your SPF in that’s so imperative on those adventures travel can bring!

Try it for yourself, and let me know how much you love it!!

 

xoxo,
Dawn

*Editor’s Note: This is a sponsored post for Estée Lauder through Condé Nast, but all views and beliefs are my own. I never accept sponsored posts, unless I love the products. True story.

Eye See You & Eye Raise You: Physician’s Formula Eye Booster Instant Lash Extension Kit

Yesterday, my eye makeup was all dressed up and ready to go, but something was…ummmm…missing. Oh yeah, LASHES!!

Something's missing here…MY LASHES ARE NAKED!!

With a bold, bronze-eyed look like this one, I needed equally bold and dramatic lashes STAT! No falsies? Nooooo problem.

Enter Physician’s Formula Eye Booster Instant Lash Extension Kit ($14.95).

The hero? Physician's Formula Eye Booster Instant Lash Extension Kit ($14.95 at your favorite drugstores)

So how does it work?

Just like The Jackson 5 once said, "Easy as 1-2-3"

Step 1 – Mascara: Sweep Lash Boosting Mascara to prep for fibers and layer on lash boosting ingredients.
Step 2 – Extensions: Brush-on extensions to upper lashes while mascara is still wet to instantly build lashes.
Step 3 – Mascara: Reapply Lash Boosting Mascara to seal and set extensions.
Repeat Steps 2 & 3: Layer extensions and mascara again. Apply mascara to bottom lashes and brush off any stray extensions on face.

With fiber mascaras all the rage, I was dying to see if the results were as dramatic as I had heard.

Welllll….THEY WERE!!!

My lashes were pumped up - ohhhh, just about 200%!!!!

My lashes were pumped up by about 200%!! I’m talking instant glam in just 2 minutes flat.

Pumped-up lashes without falsies? Eye see you and I raise you. And, Physician’s Formula – you, my friends, have raised the bar!

And it’s not just me seeing results! In fact, check out these proven stats:

  • 100% of women saw enhanced lashes instantly
  • 100% of women prefer the results over false lashes
  • 100% of women were amazed that their natural lashes could look so amazing
  • Instant Results: 100% saw the most dramatic lash effect ever experienced with a mascara*
  • Long-Term Effects: 100% saw thicker, fuller, longer more dramatic lashes after three weeks*

Full lashes make this girl happy!

 

xoxo,
Dawn

*Editor’s Note: This is a sponsored post for Physicians Formula through Condé Nast.

Love This Valentine’s Date Night Look As Much as I Love Frosting!

I love frosting. A lot.

Love this look more than frosting!

So, to say, I love this look – created with these products – as much as I love frosting means it’s super delicious.

Two of my faves one cake stand: Makeup & cake! *makeup details below/cakelet ℅ Beverly's Best Bakery

And just in time! It’s the perfect makeup look for your Valentine’s look this year!

Easy bronze, smoky eyes with bronzed, chiseled cheekbones, full & defined brows and frosty baby pink lips.

Easy bronze, smoky eyes, bronzed cheekbones, defined brows and frosty baby pink lips

 

And did I say how easy it is?

*On the eyes:

1) Charlotte Tilbury Colour Chameleon in Amber Haze ($27) – Apply the crayon from crease to lash line and blend with brush. Then, use the crayon to color in the bottom lash line.

2) Charlotte Tilbury The Dolce Vita Luxury Palette ($52) – Apply the glitter shadow (bottom left) over the Amber Haze pencil.

3) Charlotte Tilbury Rock’N’Kohl Eye Cheat Iconic Liquid Eye Pencil ($27) -Apply in inner corners to brighten the eyes, making them appear wider and brighter! It’s also great to apply the lower waterline when you want to brighten the eye and make your defined lash line look even more defined.

4) L’Oreal Voluminous Miss Manga Volumizing Mascara ($7.99) – stretches those lashes from root to tip to extend and plump. Apply to top and bottom lashes.

*On the brows: 5) L’Oreal Brow Stylist Plumper ($8.99) – Brush it up and across!

*On the cheeks: 6) Jouer Cosmetics Luminizing Liquid Highlighter in Golden Light ($39) – applied on orbital bone and upper cheekbone

7) NYX Cosmetics Baked Blush in Passion ($7) – Apply under cheekbones and on apples of cheeks for a bronzed glow with a bit of peach.

8) On the Lips: Pixi Beauty Tinted Brilliance Balm in Lucent Glow ($14)

All together, you get one sexy, smoldering date-night look!

xoxo,
BF

BF Asks: What look are you donning for Valentine’s Day? 

 

 

 

 

That’s The Way It’s Done: Jouer Cosmetics

This is how it’s done. Today, I received this gorgeous Inslee Haynes illustrated calendar from Christina Zilber of Jouer Cosmetics. As lovely as it was, what was even lovelier was the gracious, heart-filled, handwritten thank you note that accompanied it.

Grace, graciousness and gratitude: My 3 favorite G's.

In this industry, I have seen firsthand how successful small businesses can be, and it just makes my heart skip a beat when those small business achieve big victories.

Because I know how much hard work goes into it.

When I am being interviewed or serving as a panelist, one of the most popular questions I get is “How can I make my small business a success when it comes to social media and publicity?”

I always say that the relationships you build with editors, bloggers, tastemakers and celebrities can make all of the difference in the world, when it comes to turning that small business into a big success.

This is an example of how to do just that.

Do like Christina – be beautiful (inside and out), be gracious and be grateful.

We feel it tenfold and want to see you succeed.

Now, I’m off to try that “sneak chic peek” of the new Jouer Luminizing Liquid Highlighting pen!

p.s. I’m gonna have to hang that calendar over my new desk in February!

xoxo,
BF

 

BF Asks: What do you think turns a small biz into a big success? 


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